Discover Japanese Craftsmanship, Now Available in NZ
At Piano Traders, we’re proud to be the exclusive authorised New Zealand dealer of Toyo Pianos — a distinguished Japanese piano manufacturer with over 75 years of tradition and innovation. Every Apollo upright piano blends time-honoured craftsmanship with cutting-edge technology to deliver an exceptional musical experience.
About Toyo PianoCo., Ltd.
Founded in 1948 in Japan, Toyo Piano has built a reputation for reliability, innovation, and attention to detail.Toyo remains one of Japan’s most trusted domestic piano brands, offering elegant upright pianos for musicians worldwide.
“An upright piano more like a grand piano than any other in the world”
Featured Products
Apollo A-6Pro Digital Piano Black
Apollo A223WP Upright Piano, 123.5cm, Natural Walnut Gloss
Apollo A5W (NEW) Upright Piano, 125cm, Antique Walnut Matte
Apollo DP-260 Digital Piano Woodgrain
Custom-Made Toyo Pianos – Built Just for You
Experience the rare opportunity to own a handcrafted custom piano from Toyo Piano Co., Ltd., the third largest piano manufacturer in the world — now exclusively available in New Zealand through Piano Traders.
With over 75 years of craftsmanship and innovation, order a custom-built piano from Japan to suit your personal style and preferences. You can choose your preferred colour, and even customise the name displayed on your piano for a truly one-of-a-kind instrument.
- Handcrafted in Japan
- Custom Name & Colour Options
- Estimated Build Time: 5 Months
- Exclusively Available at Piano Traders NZ
Enquire today to begin your custom piano journey
Why Choose a Toyo Apollo Piano?
Handcrafted in Japan Since 1948
Built by Toyo Piano Co., Ltd., a company with over 75 years of heritage in piano craftsmanship.
Third Largest Japanese Piano Manufacturer
Toyo is the third largest piano manufacturer in Japan, renowned worldwide for its high-quality upright pianos — with a growing selection of digital models also available.
Third-Generation Family Business
Built by a third-generation family-owned company, just like Piano Traders – committed to enduring quality and tradition.
Custom Made to Reflect Your Style
Choose your own colour finish and personalise the name displayed on your piano — each order is made just for you.
Patented SSS Action (Sliding Soft System)
Unique to Apollo pianos, this advanced mechanism offers smoother, more expressive soft pedal performance for all playing levels.
Limited Edition Designs
Exclusive models such as the CNR3A (Antique Walnut Matte) and CNR3B (Snow White Glazed Finish) are limited to only 75 units worldwide.
Reliable and Built to Last
Designed for long-term stability, Toyo pianos are built to hold their tune and performance for decades — ideal for home, studio, or school.
A Rare Investment in Craft and Character
Every Toyo Apollo combines precision, elegance, and individuality — a piano made not just to play, but to treasure.